SMCC Calgary Social Forum - "This is Our Event Title: Authenticity Creates Raving Fans"

  • October 30, 2025
  • 4:30 PM - 6:30 PM
  • Goodlawyer Offices - TELUS Sky Building
  • 0

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In this panel, Zak Biggs (Director of Marketing at Goodlawyer) and Lindsay Robertson (brand strategist and former head of Creative Services for WestJet) will unpack how brands can use authenticity to cut through the noise and build lasting connection. 

From Goodlawyer’s yacht parties and departure from suits, to Lindsay’s involvement in global campaigns like the WestJet x Disney Frozen plane, you’ll see how disruptive ideas rooted in truth and humanity create not just customers, but raving fans.


When: October 30, 2025 (4:30 - 6:30 PM)

Location: Goodlawyer Offices - TELUS Sky Building

Event Theme: ""How disruptive brands create authenticity"

Ticket Price:  Members - FREE! | Non-Members - $25

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