Women’s sports are no longer on the sidelines—they're a cultural and commercial force. With record-breaking viewership, skyrocketing sponsorship investments, and mainstream momentum, the business of women’s sports is at a pivotal moment.
Join us on March 26th at Real Sports Bar where we dive into the business of women’s sports and the groundbreaking launch of Toronto Tempo, Canada’s first WNBA team.
What to Expect:
Market Watch: Kristin Crawford - YouGov
A 360-degree view of data points from women’s sports movement, highlighting key sponsorship trends, brand engagement, and year-over-year shifts in fan awareness.
Fireside Chat: Toronto Tempo – From Vision to Reality
Get an insider’s perspective on what it takes to bring a WNBA team to Toronto. Hear from key architects behind Toronto Tempo as they reveal the challenges, strategies, and bold moves that shaped the team’s brand, business model, and future ambitions. How will this moment redefine sports in Canada?
Panel Discussion: The Power of Investment in Women’s Sports
Moderated by industry leaders, this panel will feature those who are driving change and making bold investments in women’s sports. Expect a dynamic conversation on:
✔ Why investing in women’s sports is a smart business decision
✔ How brands are fueling cultural shifts and unlocking new audiences
✔ What’s next for the industry, and how stakeholders can capitalize on the momentum
Whether you're a brand leader, sports executive, investor, or advocate for women’s sports, this event is a must-attend.
Be part of the conversation shaping the future of the game.
Date: Wednesday, March 26th, 2025
Time: 8:00 AM - 10:30 AM
- 8:00 AM - 8:30 AM - Arrival and Check-In (Light Breakfast will be provided)
- 8:30 AM - 10:00 AM - Forum
- 10:00 AM - 10:30 AM - Networking
Location: Real Sports Bar - 15 York St, Toronto
Ticket Price:
- Members: Free!
- Non members: $50
- Students: $25
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The SMCC launched our +1 initiative in October, and we invite SMCC members once again to bring a colleague or friend to our Breakfast Forum for free to allow them to experience firsthand the vibrant and enriching atmosphere we offer!
We believe that sharing the SMCC experience with friends can be a powerful way to showcase the value of our community, and this initiative underscores our commitment to creating an inclusive and welcoming environment. So, go ahead and invite a friend to join you at our next event, and let's make the SMCC community even stronger!
Members can register for the event as usual, and friends can select the "plus1" ticket type at registration. Contact the SMCC Office for the code and more instructions!
SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.