Join us on February 26th for a high-energy, Dragons’ Den-style pitch event that dives into the exciting world of emerging sports across Canada.
As mainstream sponsorship opportunities grow increasingly saturated and costly, niche sports are opening doors for brands to stand out, offering greater ROI, and access to diverse, engaged, and untapped audiences.
Date: Wednesday, February 26, 2025
Time: 9 AM (PST) | 10 AM (MST) | 12 PM (EST)
Location: This event is VIRTUAL (link details to be provided closer to the date)
Agenda:
Ticket Price:
What to Expect:
Hear from industry experts representing sports like Cricket, Dragon Boat Racing, CrossFit and more as they share insights on:
Unlocking new sponsorship opportunities
Attracting unique fan demographics
Potential for increased brand visibility
Moderator:
Donnovan Bennett - Host and Senior Writer, Sportsnet
Market Watch:
Debra Gassewitz - President & CEO, Sport Information Resource Centre
Presenting Properties:
Boundaries North - Prateek Yadav, Commercial Development and Marketing Lead
Canadian International Dragon Boat Festival Society - Dominic Lai, Senior Development, Marketing, and Operations Director
CrossFit - Heather Lawrence, Senior Director, Sport Operations
Ontario Soccer - Johnny Misley, CEO
Rugby Canada - Rob Cowan, Senior Manager Commercial Partnerships
Canada Snowboard- Brendan Matthews, VP, Business Development & Partnerships
February Virtual Forum - All Speaker Bios_V2.pdf
Audience members will have the chance to rank the presentations and crown a winner. What’s more, you will get an incredible opportunity to network with experts from these niche sports properties.
Attendee Prizes! All registered and attending SMCC members have a chance to win amazing prizes – but remember, you must be present during the live event to claim yours. Don’t miss out!